T-shirts with a story to tell
Our products are more than just sleek, comfortable apparel. Each design carries a meaningful idea—reinterpreted through the unique visual language of the humble graphic tee. Drawn from the rich spiritual traditions of India, they reflect the timeless teachings of countless enlightened masters who have guided humanity along the path for thousands of years.
Explore our themed collections below, and discover more about each design on its individual product page.
Yoga Collection
Yoga – The Spiritual Toolkit
Yoga is a remarkably sophisticated, well-structured, and practical system of self-development. With roots reaching deep into the ancient Vedic past—and possibly even earlier—it has been evolving for thousands of years in India and continues to grow and adapt around the world today.
Though deeply philosophical, Yoga is above all a practical path. It offers time-tested methods that can bring real transformation to the life of the practitioner. And yet, this is just the beginning. The true purpose of Yoga reaches far beyond personal growth: it points toward the ultimate goal of self-realisation and liberation.
Spiritual Collection
Spirituality – Making Sense of our Existence
All living beings seek to avoid suffering and find happiness. This dual drive powers the very movement of life. But as we begin to see that suffering is inevitable, and happiness in this world is fleeting at best, something deeper starts to stir. This is where the spiritual journey begins.
To walk the spiritual path is to shift our attention inward—to seek meaning and fulfillment not in the ever-changing physical world (including our bodies and minds), but in the unchanging Awareness behind it all. The world of experience can never offer lasting peace. But in realizing our true identity as Consciousness—the Experiencer—we discover that we already possess what we've been seeking. Suffering touches only the body and mind, never the Self. And happiness, in the end, is not something we find, but something we are.
Devotional Collection
Deities – Powerful Symbols for Our Minds
In Hindu thought, the gods are more than religious figures—they are symbols of the deeper forces that shape the world and our own inner lives. Each deity reflects a distinct aspect of existence, made visible and relatable through story, form, and personality.
Engaging with these divine forms—through mantra, image, or contemplation—is not about blind belief. It’s a way of tuning the mind toward deeper truths. By connecting with Shiva, for example, we begin to understand the dance of creation and destruction that moves through all things. By meditating on Lakshmi, we recognize the beauty of abundance and the flow of giving and receiving.
Over time, these symbols reshape the way we see the world. They help us bring sacred meaning to everyday life, and gently transform the inner landscape of thought and emotion. In this way, devotion becomes a subtle but powerful tool on the path of self-realization.
Text Based Collection
The Power of the Word
For thousands of years, sacred teachings in India were passed down orally—memorized, chanted, and preserved through unbroken lineages. Even today, this living tradition continues, showing the power of the spoken word to shape the mind and open the heart.
In time, these teachings were written down, giving rise to scriptures and commentaries that could reach far beyond the bounds of memory and geography. The written word made it possible for more people than ever to encounter these timeless truths—across cultures, languages, and generations.
Whether spoken aloud or read in silence, words carry the wisdom of enlightened masters. They are tools of transformation, pointing us inward, guiding us forward. In Sanskrit or in translation, the right phrase at the right time can shift our entire view—and light the way home.
Sadhu Collecton
Sadhu – Living Metaphor for the Spiritual Path
Sadhus come in many forms. Some leave behind difficult lives; others walk away from comfort, success, and status. They might be quiet wanderers or charismatic teachers—sometimes both in the same person. They may have little formal education, or they might be highly learned. But whatever their background, one thing unites them all: they’ve chosen to walk the spiritual path.
Sadhus dedicate their lives to inner growth. They study sacred texts, follow the teachings of enlightened masters, and commit to spiritual practices as a way of life. Their shared goal is the highest one—self-realization and liberation.
While renouncing society isn’t necessary to walk the path by any means, the example of the sadhu offers a powerful reminder of what courage, determination, and commitment can look like. Beyond their outward appearance, they stand as living metaphors for humanity’s timeless search for truth—and as vessels of the wisdom that continues to light the way toward freedom.